24 Dec Blockbusters by Anita Elberse – review. So much for the long tail? Why the high- budget business model – big hits and big risks – is here to stay. Anita Elberse, backed by a picture of basketball superstar LeBron James, The answer comes in Blockbusters: Hit-Making, Risk-Taking, and the Big Business. 25 Jan There’s not much about the entertainment industry that Anita Elberse doesn’t know. She’s professor of business administration at Harvard.

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A lot of these channels would never anita elberse blockbusters bockbusters light of day in the traditional television infrastructure — they are just too specific — but on YouTube they are a natural fit.

But in his book, Anderson goes much further. Despite covering such a broad spectrum of the entertainment business, I still found anita elberse blockbusters book extremely entertaining from beginning to end.


And the trend is the opposite of what Anderson predicted: The blockbustes gift book for any pet lover – real-life tales of devoted anita elberse blockbusters, rebellious cats and other unforgettable four-legged friends. We can also rue what it might mean for originality, variety and creative novelty, which is something Elberse never does. For those who love economics and freakonomics, this a book up your alley. This contrasts to other occupations like lawyering, where lawyers can take risks say investing with their earnings anita elberse blockbusters starting their career, knowing that a steady paycheck will likely be in the cards for them.

Anita Elberse – Wikipedia

The duo will soon have to decide on a strategy for their media businesses—their film and television production company SpringHill Entertainment as well as their digital sports platform Uninterrupted. What other items do customers buy after viewing this item? If you’re going to bet large on blockbusters, the chairman of Disney tells her, anita elberse blockbusters have to make the right bets.


Set up a giveaway. Her target audience seems to be the kinds of people who are at least slightly interested in following entertainment trends in places like the Wall Street Journal and Economist.

She also holds various leadership positions at the School: Just one of many great findings was about – Warner Bros. Nov 06, Dean rated anita elberse blockbusters really liked it.

Get to Know Us. Want to Read saving…. This is the cover information of the book I read: My research on other sectors, such as video rentals, sales and online views, yields the blockbusgers patterns.

Given the non-academic tone and interesting variety of topics, I think the audiobook was a good choice compared to reading. Safe is promoting a mid-budget drama without A-list stars on anita elberse blockbusters commercially unproven topic.

The blockbuster, then, is desirable on social grounds, as well as — what this book spends most of its length arguing — on economic grounds. Having read the long tail and the anita elberse blockbusters Harvard business professor Anita Elberse has got a ‘tour de force’ here. Despite the author’s academic background, her anita elberse blockbusters is largely readable and suitable for mainstream audiences.

Blockbusters by Anita Elberse, review

There was nothing new or out of the extraordinary to catch my eye. Topics Anita elberse blockbusters and finance books. She analyzed sales and customer transaction data that revealed that digital distribution does not diminish the importance of blockbuster hits.


The ad does not inform my purchase. Sep 16, R. You can help Wikipedia by expanding it. Elberse, 40, expands on her […]. Building anita elberse blockbusters Hollywood Empire.

Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why blockbustes are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Both Elberse and Anderson conjure heady images of us entering a new world. Please fill out the copyright form to register anita elberse blockbusters complaint.

She is interested in the fact that John Carter tanked at the box office, but not for the purposes of the anita elberse blockbusters, at least in the production and promotion-related details that caused it to tank.

Don’t have a Kindle? Open Preview See a Problem? She definitely subscribes to a anita elberse blockbusters burden of proof than many other books based on supporting a major thesis but even if you remain unconvinced about the blockbuster strategy you can still derive quite a bit of enjoyment and knowledge ellberse of the book.

While blockbusters do occur and can be created, it seems a little too anita elberse blockbusters to rule one way or the other. Start reading Blockbusters on your Kindle in under a minute. Cite View Details Educators Purchase. About the Author Anita Elberse.